4 Comprehensive Ways to Invest in Amazon Stock (AMZN)

Alana Grace

Photo by micmacmarketing on WordPress via Openverse

Amazon is one of the world’s largest and most successful companies, offering a wide range of products and services, from e-commerce and cloud computing to streaming and artificial intelligence. The company has grown rapidly over the years, and so has its stock price. If you are interested in buying Amazon stock, here are some steps you should follow.

1. Choose an Online Brokerage

The first step to buy Amazon stock is to open an online brokerage account. This is a platform that allows you to buy and sell stocks and other securities online. There are many online brokerages to choose from, but you should compare their features, fees, and customer service before making a decision. Some of the factors you should consider are:

  • Commission fees: Most online brokerages offer commission-free trading for stocks and ETFs, but some may charge fees for other services or transactions.
  • Account minimums: Some online brokerages require a minimum amount of money to open an account or maintain a certain balance.
  • Trading tools: Online brokerages provide various tools and resources to help you research, analyze, and execute your trades. These may include charts, news, alerts, educational materials, and more.
  • Customer support: Online brokerages should offer reliable and accessible customer service in case you have any questions or issues with your account or trades.

You can check out our list of the best online brokers and best investment apps to help you find the right one for you.

2. Research Amazon Stock

Before you buy Amazon stock, you should do some homework on the company and its performance. You should look at its financial statements, earnings reports, growth prospects, competitive advantages, and risks. You should also analyze its stock price history, valuation, dividends, and analyst ratings. Some of the metrics you should pay attention to are:

  • Revenue: This is the amount of money that Amazon earns from its sales of products and services. You should look at how much revenue Amazon generates and how fast it grows over time.
  • Net income: This is the amount of money that Amazon earns after deducting all its expenses, taxes, and interest. You should look at how profitable Amazon is and how consistent its earnings are.
  • Earnings per share (EPS): This is the amount of money that Amazon earns per share of its common stock. You should look at how much EPS Amazon delivers and how it compares to its expectations.
  • Price-to-earnings ratio (P/E): This is the ratio of Amazon’s stock price to its EPS. You should look at how expensive or cheap Amazon’s stock is relative to its earnings.
  • Dividend yield: This is the percentage of Amazon’s stock price that it pays out as dividends to its shareholders. You should look at how much income Amazon’s stock provides and how stable its dividend payments are.

3. Decide How Much to Invest in Amazon Stock

Once you have done your research on Amazon stock, you should decide how much money you want to invest in it. You should consider your budget, goals, risk tolerance, and diversification strategy. Some of the questions you should ask yourself are:

  • How much can you afford to invest? You should only invest money that you don’t need for your essential expenses, emergency fund, or retirement savings. You should also avoid investing money that you borrowed or can’t afford to lose.
  • How long do you plan to hold the stock? You should have a clear time horizon for your investment, whether it’s short-term or long-term. You should also be prepared for market fluctuations and volatility that may affect your returns.
  • How much risk are you willing to take? You should understand the potential rewards and risks of investing in Amazon stock. You should also be aware of the factors that may impact Amazon’s performance, such as competition, regulation, innovation, or disruption.
  • How will you diversify your portfolio? You should not put all your eggs in one basket by investing only in Amazon stock. You should spread your money across different types of investments, such as stocks, bonds, ETFs, or mutual funds. This will help you reduce your overall risk and increase your chances of success.

4. Buy Amazon Stock

After you have chosen an online brokerage, researched Amazon stock, and decided how much to invest in it, you are ready to buy it. Here are the steps you need to follow:

  • Log in to your online brokerage account and search for Amazon’s ticker symbol, AMZN.
  • Enter the number of shares you want to buy or the amount of money you want to invest.
  • Choose the type of order you want to place. The most common types are market orders and limit orders. A market order executes your trade at the current market price, while a limit order executes your trade only at a specific price or better.
  • Review your order details and confirm your trade.
  • Monitor your investment and adjust your strategy as needed.

Congratulations! You have successfully bought Amazon stock. You are now a part-owner of one of the world’s most influential and innovative companies.


Investing in Amazon stock can be a rewarding and exciting experience, but it also requires some preparation and planning. You should choose a reliable online brokerage, research Amazon’s fundamentals and prospects, decide how much to invest in Amazon stock, and execute your trade. You should also keep track of your investment and review your portfolio regularly. By following these steps, you can make informed and confident decisions about buying Amazon stock.

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